Water damage can be caused by various issues like floods, hurricanes, pipe leaks, or even humidity, and each problem requires a specific solution. Our job is to connect those who need your specific services with your company through SEO using strategic keywords and content optimization. This targeted approach means that the traffic coming to your site is already primed to buy, which makes them more likely to convert into a lead and a future client.
A lot of home services relate to water damage. As an example, if a house catches on fire and the fire department extinguishes it with hoses, this can result in extensive damages from both the fire and the water used to put it out. When water issues remain for an extended period of time, it can also lead to severe mold problems that require remediation.
We specialize in SEO services for general contractors like water damage, water restoration, and mold remediation companies. With your business website at the top of results on search engines like Google, Yahoo, and Bing, you’ll attract daily leads that are already interested in the services you offer. This is one of the most cost effective forms of digital marketing for your business because as your rankings increase your monthly costs stay the same.
Customers that use your services hope they never need to use them again. Water damage is not a regular problem experienced by the average homeowner. This makes it challenging for owners of water damage restoration companies, since you need a constant stream of new clients to maintain a busy schedule.
The internet is the best way to get this steady stream of new clients. Although there are a lot of different online marketing strategies you can use like PPC ads, SEO is superior for numerous reasons. When you pay for advertising, your revenue is directly linked to your ad spend. SEO has a set monthly cost that never increases, even as you obtain more traffic, leads, and sales.
If you look at an ROI chart comparing PPC and SEO strategies, you’ll notice that PPC remains fairly steady and can actually decrease over time. On the other hand, ROI from an organic search ranking campaign will steady increase long-term. After a couple of years of pursuing both strategies, SEO emerges as a very clear winner. The real question is whether you want immediate results for your business from PPC or long-term success from SEO.