Most pest control companies use monthly service contracts. This makes SEO the perfect digital marketing strategy for contractors in this industry because it delivers a constant stream of new leads. With monthly contracts and highly targeted leads every week, you can easily grow your business long-term.
Pest control leads require local SEO ranking strategies to get visitors to your website from specific cities. There are many different pest related services too, such as treatments for rodents like rats and mice, mosquitos, termites, and even more expensive services for bed bugs. Potential clients in your area will go to a search engine like Google or Bing to find a recommended company that offers a specific service. We combine service and city targeting to deliver the highest quality leads possible, many of which are primed to buy.
People search for your services in your area every single day. The question is whether your business will be at the top of the list or one of your competitors. When you’re at the top of relevant search results, your business will grow. If your competition is at the top, their business will grow and yours may shrink long-term. For companies that intend to still be in business and thriving in 2 years or 5 years or even 10 years, SEO is a must.
Not all SEO agencies are the same. It is more of an art than an exact science, so each company will have a different approach. There are also marketing companies that really don’t know what they’re doing with SEO but they still sell these services.
To get real results that you can see, you’ll need to hire an expert in local SEO specifically for pest control contractors. When you hire SEOGCS, that is what you’ll receive. We know exactly how to optimize your website for rankings in this industry and how to drive targeted leads for your business.
Pest control SEO isn’t a strategy that you do for a month or two and then ignore it. If you need results tomorrow, try PPC. If you want to be the #1 company in your industry in 2 years, hire us for SEO. You’ll see results long before the two year mark, but the key point to remember here is that it does take time to become the #1 company. Long-term ROI will steadily increase the longer you pursue this strategy, so this is definitely an approach for smart business owners looking forward to the future.
A website by itself won’t attract potential customers and leads. SEO is so effective for pest control companies because it allows the targeting of specific services in a particular city or region. This high-quality, extremely targeted traffic is the first key to lead conversion – the people landing on your website actually need to be interested in the services you offer and be in the right city. Once this traffic is on your website, a properly designed site can direct this traffic to request more information, a price quote, or a private consultation. This becomes your business lead. All you have to do is respond to the potential customer and sell them on your services.
The price of our pest control SEO services can vary depending on a variety of factors including the age of your website, website authority, your budget, and your business goals with a marketing campaign. We offer custom plans to fit your goals and your budget. For ongoing search engine optimization work to pursue #1 rankings, we highly recommend a monthly budget of at least $1,500.
Your pest control company will be more successful with a website. SEO typically comes after the website is made, but our pest control SEO experts can do a more effective job when both projects can be worked on simultaneously. A few important aspects to search engine optimization involve proper coding, site structure, and other technical aspects that are typically a part of the initial website creation process. We can put new businesses on the fast-track to success when you allow us to build your website and start an SEO campaign at the same time. We can also a discounted rate to perform these services simultaneously – just contact us for more details.
The only truly accurate answer to this question is “it varies”. Some new pest control SEO clients see results in as little as two weeks, but brand new websites or sites that need a lot of work can take longer. Your search ranking goals also affect the timeline. In general, making improvements to existing rankings will take 2-8 weeks, but pursuit of a #1 ranking for a high-competition keyword phrase is a long-term project. The good news is that no matter how long it takes to reach the #1 spot for your industry, you’ll see continued improvements to your website traffic, leads, and sales in the meantime (even the #10 spot still gets some traffic).
Competition is extremely important in organic search rankings. As an SEOGCS client, we grant you exclusivity for your industry and your region. This means that we won’t work with one of your competitors! When you hire us, you’re not only investing in the long-term success of your company but you’re also blocking your competition from using our expert SEO services.