Website Design for HVAC Companies
Web Design Recommendations for Heating and Cooling Companies
All HVAC businesses need a professional website design. Startup companies should make this a top priority. For existing companies, a website redesign may be necessary to get the best results.
Your site is often the first impression that you’ll make to potential clients. If it is slow to load or looks like it was made in the 1990s, you’re very likely to lose potential clients immediately.
HVAC web design goes deeper than that though. You need the site to accomplish particular goals for your business. First, you’ll need to get people to actually visit the site. This can be done with paid advertising, but the best long-term approach is to use SEO to pursue #1 search engine rankings for HVAC related service keywords in your city and nearby local area.
Once you succeed with obtaining website traffic, you’ll need to convert those visitors into leads and then into sales. Both HVAC SEO and lead conversion can be hindered by a poor website design.
Whether you plan to create your own site or hire an HVAC website design company to do it for you, it is extremely important to ensure that your site is built correctly to be optimized for search rankings, page loading speed, and lead conversion rates.
This guide will provide you with the essential information you’ll need get the best web design for your heating and cooling business.
- Table of Contents - HVAC Website Design
- Web Design Recommendations for Heating and Cooling Companies
- Website SEO Impacts
- Lead Conversion Rates
- Fast Web Hosting
- WordPress CMS
- Elementor WP Theme
- Expert HVAC Website Design
Website SEO Impacts
One of the biggest reasons it can be helpful to get a professional HVAC website design company is to ensure that the site is built for search engine rankings. A heating, ventilation, and air conditioning company gets clients from their local region. A large majority of people will go online to find a company when they need repairs, maintenance, or more extensive work. If your site isn’t optimized correctly, it may be impossible to find your business. When you aren’t getting the daily leads from Google, your direct competitors get them and grow instead.
Incorrectly built sites that rank poorly may need a complete redesign to fix the problems. This simply means that it can be an expensive redo if your site isn’t built the right way the first time. Unfortunately, the complete process is rather extensive and too complicated to outline all of it here. However, hiring an expert to do this work for you can actually save a lot of time and money long-term.
A few of the most essential aspects to consider when building your HVAC website have been mentioned below to help you get started. Even if you plan to hire a company to build your site, it is still useful to have this knowledge to make sure they build your site correctly.
Site Structure
How your site is built matters including the way pages are arranged and link to each other.
Valid Coding
Technical optimization requires that your site is created with valid code from the ground up.
Page Content
The keywords you target, page titles, text content within pages, and images need optimized.
Local SEO
HVAC companies are based in a specific city. Optimization is needed to rank locally.
Lead Conversion Rates
The overall design of your website will make or break your conversion rates. Since most heating and cooling companies build a website to get client leads, this is should also be a focus during the design process.
Sites with a modern, professional design do make a better impression. However, there is also a balance that needs to be maintained between style and functionality. An amazing looking website that is extremely slow to load or navigate will not help your company. You want the site to be fast and efficient, while still looking great.
Think of your website like a giant funnel. Most of the content will be at the top of the funnel, and your lead generation form will be at the bottom. The goal is to move your traffic from the top to the bottom of the funnel to achieve your business goals. This is accomplished by placing CTAs throughout your site that prompt your visitors to fill out your lead form, contact you, or visit your lead generation landing page.
A CTA is a “call to action”. This could be a button that says “Click here to get an HVAC repair quote”. Their placement can vary on your site. Sometimes multiple CTAs can be useful on larger pages. Split test different methods to find what works best for your website.
You do not want to have to edit every page through your website to implement lead generation and CTAs. This can easily be done from the beginning when it is being designed and created.
Fast Web Hosting
One additional thing to consider for your new HVAC website is where it will be hosted. You’ll need to buy a domain name for the site and pay a monthly fee for web hosting. The monthly cost for this hosting account can vary widely from $5 per month up to thousands per month. Why such a drastic difference in prices? It’s all about speed.
Cheap website hosting is often in the $5 – $30 per month range. This is shared hosting where you are sharing a server with hundreds or even thousands of other websites. The result is your site loads very slow, so the savings really isn’t worth it for an HVAC business.
VPS and cloud hosting are often more expensive. Some of these accounts may offer sufficient speed for your company website.
The best option is a dedicated server, but these will cost a couple hundred per month and up. You’ll get the fastest speeds without sharing a server, but it can sometimes be difficult to justify this higher cost. Some low-quality marketing companies will actually charge clients ridiculous rates for hosting, such as $295 per month. In reality, they’re just providing shared hosting at an insane markup, so be careful to avoid these companies.
WordPress CMS
The #1 method used to build websites worldwide is a content management system called WordPress. This is open-source software that won’t cost you anything, and it’s actually quite easy to use for people that have never built a website before.
WordPress is like a website swiss-army knife. The theme controls the overall design of the site. You can then add plugins to alter default functionality of WordPress and/or to add new features to the website. Using a combination of plugins, you can accomplish almost any goal and build almost any kind of website.
Even though creating a professional website can seem rather overwhelming for a beginner, it really isn’t that complicated once you’re familiar with it. Designing a professional looking site from scratch requires experience, but ongoing maintenance, changes, and additions can be accomplished by someone without previous expertise in this area.
Using the right combination of plugins and settings, WordPress can be optimized for search engine rankings. This is another reason why it’s the most popular way to build a website.
To get you started, try searching for an SEO plugin with WordPress. Once your site is configured, start creating Pages. The Pages will build the basic structure of your site. Posts should just be used if you want to have a blog, which is common for HVAC contractors and can also help improve search rankings.
Elementor WP Theme
The most popular theme used to design WordPress websites is called Elementor. You can search for “Hello Elementor” in WordPress themes to find it. A plugin goes along with the theme, but the theme will prompt you to add it. There is a free version and a paid version of this theme. The free version is honestly not that great to use because you can’t use the template system. This means that you’ll have to design each page separately instead of using a standard header and footer throughout all pages on the site. The cost to use Elementor Pro is very reasonable – less than $40 per year for a single website.
The site you’re viewing right now was created with WordPress and Elementor Pro. The theme gives you a drag and drop interface to use to create your site design. It makes it simple to build mobile-responsible, full-width designs like you this page is using. The theme is also optimized for search rankings too. All of these things combined make it the #1 choice.
Expert HVAC Website Design
Want a modern, professional web design for your HVAC business without doing the work yourself or spending a fortune? We can help! SEOGCS can not only build your HVAC site but we can also optimize it for search rankings and lead conversions. It is much cheaper to have all of this work done at the same time, preferably when you first start the company, but it can also be done later as a redesign.
Contact us using the button below to get more information about our heating and cooling company website design services.