SEO for General ContractorS

HVAC Contractor SEO

Search Engine Optimization for HVAC Companies

HVAC (heating, ventilation, and air conditioning) companies need to embrace digital marketing strategies to grow. One of the most powerful approaches uses HVAC SEO to drive traffic to your business website to convert it into leads and paying customers.

We specialize in HVAC search engine optimization services for general contractors. Our goal is to make sure when someone searches for HVAC services in your area, your company shows up first in the results on sites like Google and Bing.

On the surface, this may seem pretty simple, but this is actually a complex marketing strategy that requires a lot of experience to do it right. Our HVAC SEO experts have three decades of experience in both the general contracting and website marketing industries.


Grow Your Heating & AC Business with SEO

SEO for heating and air conditioning companies is essential for success in 2024. Roughly 4 out of every 5 new HVAC clients will go online first to find a company to do their search engine optimization work.

By improving your website’s ranking on search engines like Google, we can deliver both leads and sales on autopilot for your HVAC company. Higher rankings mean more visibility for your business when people search for heating or AC services online. This leads to more traffic to your website without having to spend extra money on ads.

More traffic translates into more leads and ultimately more sales. The beauty of organic search traffic is that it targets users who are actively seeking out your services. These are high-quality leads because they have a specific need that your business can fulfill. By focusing on SEO strategies that improve organic search rankings, we can help turn these leads into loyal customers.

Heating & AC System on roof of commercial building

Cool Your Clients in Summer Heat

If your heating and cooling business is located in a hot climate, the demand for your services will be even higher. In general, the southern states in the USA will often have higher demand. Florida, Texas, Arizona, and California are all common states where you’ll find a lot of potential customers seeking air conditioning repair services or possibly entire system replacements.

In many of these states, humidity can be the main cause of maintenance and repair issues. Condensation lines often clog in humid environments, which can turn off the air conditioning. Fixing these issues for clients can be quick and simple. Some companies even offer this advice for free to clients to help build trust and goodwill.

The states and cities below are primed for optimal results with our HVAC SEO services.


Phoenix and Scottsdale AZ both have extremely high and near constant demand for AC repair


Cities in the south of CA like Santa Ana near Los Angeles or San Diego near Mexico need cooling services


Hot and humid requires HVAC, big cities like Miami and Tampa or tourist destinations like Orlando


The heat is on in TX cities like Dallas or San Antonio. Near the SE coast, Houston often has the #1 demand

Cold Climates Demand Central Heating

The northern states in the USA need help with heating services for roughly half of the year. For example, Colorado residents that live in cities like Fort Collins, Aurora, and Lakewood will often seek out HVAC services to keeping their heat pumps, central heating, or propane systems running. Entire system installations, repairs, and ongoing maintenance are needed from companies just like yours.

The HVAC search engine optimization experts at SEOGCS know exactly how to do digital marketing for your company. No matter where you’re located, we can find the best keywords to target to bring local customers to your website that are ready to buy. In fact, heating emergencies often result in calls for service within an hour or less – search engine optimization is the #1 strategy to attract these clients.